Joey Vento

Joey Vento (1939-2011) was an American businessman and the founder of Geno's Steaks, a popular Philadelphia cheesesteak restaurant.

Early Life

Vento was born in Philadelphia, Pennsylvania, in 1939. He grew up in the city's Italian Market neighborhood, where he would later establish his famous cheesesteak restaurant.

Career

In 1966, Vento opened Geno's Steaks in the heart of South Philadelphia's Italian Market. The restaurant quickly gained popularity for its Philadelphia cheesesteaks, a local specialty made with thinly sliced beefsteak and melted cheese on a long roll. Vento's version of the sandwich, which he insisted on serving with Cheez Whiz instead of the traditional provolone, became a symbol of Philadelphia cuisine.

Vento was known for his outspoken views on immigration and English-only policies. In 2006, he gained national attention when he posted a sign at Geno's Steaks stating, "This is America: When ordering, please speak English."

Death

Vento died in 2011 from heart failure. His son, Geno Vento, took over the family business.

Legacy

Vento's influence on Philadelphia's food culture continues to be felt today. Geno's Steaks remains a popular destination for locals and tourists alike, and Vento's version of the Philadelphia cheesesteak is considered a classic.

See Also

• Philadelphia cheesesteak
• Geno's Steaks
• Italian Market (Philadelphia)