John Sculley
American businessman and former CEO of Apple Inc.
John Sculley (born April 6, 1939) is an American businessman, entrepreneur, and investor. He is best known for his role as the CEO of Apple Inc. from 1983 to 1993. Sculley was recruited by Steve Jobs from PepsiCo, where he was serving as president, to lead Apple during a critical period in the company's history.
Early life and education[edit | edit source]
John Sculley was born in New York City. He attended Brown University, where he earned a Bachelor of Arts degree in architectural design. He later received an MBA from the Wharton School of the University of Pennsylvania.
Career[edit | edit source]
PepsiCo[edit | edit source]
Sculley began his career at PepsiCo, where he rose through the ranks to become the company's youngest-ever president. During his tenure, he was known for his innovative marketing strategies, including the "Pepsi Challenge" campaign, which helped Pepsi gain market share against its rival, Coca-Cola.
Apple Inc.[edit | edit source]
In 1983, Sculley was recruited by Steve Jobs to become the CEO of Apple Inc. Sculley's tenure at Apple was marked by both successes and challenges. Under his leadership, Apple launched several successful products, including the Macintosh computer. However, Sculley also faced criticism for his management style and strategic decisions, which some argue led to Apple's struggles in the late 1980s and early 1990s.
Post-Apple career[edit | edit source]
After leaving Apple in 1993, Sculley became involved in a variety of ventures, including investing in and advising technology startups. He has been active in the fields of healthcare and technology, focusing on innovations that aim to improve the quality of life.
Legacy[edit | edit source]
John Sculley's legacy is a subject of debate. While some credit him with helping to professionalize Apple's operations and expand its product line, others criticize his role in the departure of Steve Jobs from the company in 1985. Despite the controversies, Sculley's impact on the tech industry and his contributions to marketing and business strategy are widely recognized.
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