John Sculley

John Sculley (born April 6, 1939) is an American businessman, entrepreneur, and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. (1983–1993). Sculley is recognized as an expert in marketing, and his stint at Apple is known for the famous "1984" Super Bowl ad and the introduction of the "Macintosh Office" concept.

Early life and education

John Sculley was born in New York City. He earned a Bachelor of Arts in Architectural Design from Brown University and an MBA from the Wharton School of the University of Pennsylvania.

Career

PepsiCo

Sculley started his career at PepsiCo, where he ultimately became the company's youngest president in 1977. He is credited with the creation of the "Pepsi Challenge", a marketing strategy to compete with Coca-Cola.

Apple Inc.

In 1983, Sculley was recruited by Steve Jobs to serve as Apple's CEO. His tenure at Apple was marked by the development of the Macintosh computer line and a power struggle with Jobs that eventually led to the latter's departure from the company.

Later career

After leaving Apple, Sculley became an investor and mentor for high-tech startups, including MetroPCS, Zeta Global, and RxAdvance.

Personal life

Sculley is married to Diane Gibbs Poli and resides in Palm Beach, Florida.

See also

• History of Apple Inc.
• PepsiCo
• Steve Jobs

External links

• Official website