John Sculley
John Sculley (born April 6, 1939) is an American businessman, entrepreneur, and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. (1983–1993). Sculley is recognized as an expert in marketing, and his stint at Apple is known for the famous "1984" Super Bowl ad and the introduction of the "Macintosh Office" concept.
Early life and education[edit | edit source]
John Sculley was born in New York City. He earned a Bachelor of Arts in Architectural Design from Brown University and an MBA from the Wharton School of the University of Pennsylvania.
Career[edit | edit source]
PepsiCo[edit | edit source]
Sculley started his career at PepsiCo, where he ultimately became the company's youngest president in 1977. He is credited with the creation of the "Pepsi Challenge", a marketing strategy to compete with Coca-Cola.
Apple Inc.[edit | edit source]
In 1983, Sculley was recruited by Steve Jobs to serve as Apple's CEO. His tenure at Apple was marked by the development of the Macintosh computer line and a power struggle with Jobs that eventually led to the latter's departure from the company.
Later career[edit | edit source]
After leaving Apple, Sculley became an investor and mentor for high-tech startups, including MetroPCS, Zeta Global, and RxAdvance.
Personal life[edit | edit source]
Sculley is married to Diane Gibbs Poli and resides in Palm Beach, Florida.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
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