K&B

K&B - 1979

K&B (Katz and Besthoff) was a prominent drugstore chain based in New Orleans, Louisiana. It was well-known for its distinctive purple color, which adorned its store fronts, product packaging, and corporate branding. Founded in 1905 by Gustave Katz and Sydney J. Besthoff, K&B grew to become a regional powerhouse in the retail pharmacy sector, deeply ingrained in the culture and communities of the Gulf South, particularly in Louisiana and Mississippi.

History

The origins of K&B can be traced back to the early 20th century when Gustave Katz partnered with his brother-in-law, Sydney J. Besthoff, to purchase a single drugstore in New Orleans. The partnership flourished, and K&B expanded its footprint across the region. The company was notable for its innovative business practices, including manufacturing its own line of products, a rarity for drugstores at the time. This included a range of items from pharmaceuticals to cosmetics, and even a popular line of ice cream.

K&B's growth was characterized by a commitment to community and customer service, setting it apart from competitors. Its stores became landmarks in many communities, recognized by the distinctive K&B purple, officially known as "K&B Purple." This color became a trademark of the brand and was used in store designs, product packaging, and promotional materials.

Expansion and Influence

Throughout the 20th century, K&B continued to expand, at its peak operating more than 180 stores across the Gulf South. The chain was not just a place to buy medicine and household items; it was a community hub where people could meet, greet, and rely on personalized service. K&B was also a pioneer in introducing the concept of the convenience store within a drugstore, offering a wider range of products and extending operating hours.

Acquisition

In 1997, K&B was acquired by the national drugstore chain Rite Aid, marking the end of an era for the beloved regional brand. The acquisition led to the rebranding of K&B stores under the Rite Aid banner, and by the early 2000s, the K&B name had disappeared from storefronts. However, the legacy of K&B's distinctive purple and its community-focused business model left a lasting impact on the retail landscape of the Gulf South.

Legacy

Today, K&B is remembered fondly by many as a symbol of a bygone era of retail, characterized by personal touches and local flair. The K&B purple remains an iconic part of New Orleans culture, evoking nostalgia among residents. The story of K&B is a testament to the impact that a business can have on its community, transcending its role as a mere provider of goods and services to become a cherished local institution.