KamaSutra (brand)

KamaSutra (brand) is a popular brand of condoms manufactured and sold primarily in India. The brand is owned by JK Ansell Ltd., a joint venture between the Raymond Group, an Indian textile and garment manufacturer, and Ansell, an Australian company that manufactures protective and medical gloves and condoms.

History[edit | edit source]

The KamaSutra brand was launched in 1991 by JK Ansell Ltd. with the aim of promoting safe sex and providing a quality product for the Indian market. The brand name is derived from the ancient Indian text, the Kama Sutra, which is considered a guide to virtuous and gracious living.

Products[edit | edit source]

KamaSutra offers a wide range of condoms in various sizes, textures, and flavors. The brand's product line includes the KamaSutra Dotted Condoms, KamaSutra Ribbed Condoms, KamaSutra LongLast Condoms, and KamaSutra Intensity Condoms, among others. Each product is designed to enhance sexual pleasure and provide protection against sexually transmitted infections and unwanted pregnancies.

Marketing[edit | edit source]

KamaSutra has been known for its bold and innovative marketing campaigns. The brand's advertisements often feature popular Bollywood actors and are known for their sensual and provocative themes. KamaSutra's marketing strategies have played a significant role in establishing the brand as a leader in the Indian condom market.

Social Impact[edit | edit source]

KamaSutra has contributed to the promotion of safe sex practices in India. The brand's efforts to educate the public about the importance of condom use have helped to reduce the stigma associated with buying and using condoms in the country.