Kewpie

Kewpie is a brand of mayonnaise and other food products produced by the Japanese company Kewpie Corporation. The brand is well-known for its distinctive clear plastic bottle with a red cap and a picture of a Kewpie doll on the label.

History

The Kewpie Corporation was established in 1919 in Japan. The company's name was inspired by the Kewpie doll, a popular toy in the early 20th century. The Kewpie doll was created by American illustrator and comic artist Rose O'Neill and was characterized by its chubby cheeks and playful expression. The company adopted the Kewpie doll as its mascot and logo, symbolizing the company's commitment to producing food products that bring joy and happiness to consumers.

Products

Kewpie's flagship product is its mayonnaise, which is distinctive for its rich, creamy texture and slightly sweet flavor. Unlike Western-style mayonnaise, Kewpie mayonnaise is made with only egg yolks, as opposed to whole eggs, and uses rice or apple vinegar instead of distilled vinegar. This results in a richer, creamier, and slightly sweeter mayonnaise that is a staple in many Japanese dishes.

In addition to mayonnaise, Kewpie Corporation also produces a range of other food products, including salad dressings, sauces, and baby food. These products are sold in supermarkets and grocery stores across Japan and are also exported to other countries around the world.

Cultural Impact

Kewpie mayonnaise has had a significant cultural impact in Japan and is a staple in many Japanese households. It is used in a variety of dishes, from sushi and salads to sandwiches and okonomiyaki (a type of Japanese pancake). The brand's popularity has also spread to other countries, particularly in the United States, where it has gained a cult following among food enthusiasts and professional chefs for its unique flavor and versatility.

See Also

• List of Japanese condiments
• Japanese cuisine
• Mayonnaise