Kid Cuisine

Kid Cuisine is a brand of packaged frozen meals targeted at children, produced by Conagra Brands. The brand was introduced in 1990 and has since become a popular choice for parents seeking convenient meal options for their children.

History

Kid Cuisine was launched in 1990 by Conagra Brands, a major American packaged foods company. The brand was created to provide a quick and easy meal solution for children, featuring kid-friendly foods and colorful packaging. Over the years, Kid Cuisine has introduced various meal options and promotional tie-ins with popular children's movies and television shows.

Product Line

Kid Cuisine meals typically include a main course, a side dish, a dessert, and sometimes a drink. The meals are designed to be microwaved and are packaged in a compartmentalized tray. Common main courses include chicken nuggets, macaroni and cheese, and mini cheeseburgers. Side dishes often include items like corn, mashed potatoes, or french fries, while desserts range from pudding to brownies.

Marketing and Branding

Kid Cuisine is known for its vibrant packaging and the use of mascots to appeal to children. The brand's primary mascot is a penguin named KC, who appears on the packaging and in advertisements. The marketing strategy often includes tie-ins with popular children's media, offering themed meals and promotional items.

Nutritional Information

Kid Cuisine meals are designed to be convenient and appealing to children, but they have faced criticism for their nutritional content. Many of the meals are high in calories, sodium, and sugar, which has raised concerns among health experts and parents. In response, Conagra Brands has made efforts to improve the nutritional profile of Kid Cuisine meals by reducing sodium and adding more whole grains and vegetables.

Cultural Impact

Kid Cuisine has become a recognizable brand in the frozen food market and has been referenced in various forms of media. The brand's longevity and continued popularity highlight its impact on American food culture, particularly in the context of convenience foods for children.

See Also

• Conagra Brands
• Frozen food
• Convenience food
• Children's food