Kit Kats in Japan

Kit Kats in Japan are a unique phenomenon in the world of confectionery. The Kit Kat brand, owned by Nestlé, has achieved an unusual level of popularity and diversity in Japan, with over 300 different flavors having been produced since the product was introduced to the Japanese market in 1973.

History

The Kit Kat brand was first introduced to Japan by Rowntree's of York, England, in 1973. In 1988, Nestlé acquired Rowntree's and with it, the Kit Kat brand. The brand's popularity in Japan grew steadily, but it was in the early 2000s that Kit Kats in Japan began to take on a life of their own.

Popularity

The popularity of Kit Kats in Japan is often attributed to the similarity between the name "Kit Kat" and the Japanese phrase "kitto katsu", which translates to "you will surely win". This has led to the chocolate bar being seen as a good luck charm, and it is often given as a gift to students before exams.

Flavors

The range of flavors for Kit Kats in Japan is vast and varied, with over 300 different flavors having been produced. These include traditional Japanese flavors such as matcha green tea, sakura cherry blossom, and wasabi, as well as more unusual flavors such as baked potato, soy sauce, and even creme brulee.

Regional Varieties

In addition to the wide range of flavors, there are also regional varieties of Kit Kats in Japan. These are flavors that are only available in specific regions of Japan, often because they feature a flavor or ingredient that the region is famous for. For example, the Hokkaido region has a melon and mascarpone cheese Kit Kat, while the Kyushu region has a sweet potato Kit Kat.

Kit Kat Chocolatory

In 2014, Nestlé opened the first Kit Kat Chocolatory in Tokyo. This is a specialty store that sells premium, limited-edition Kit Kats, often in collaboration with renowned Japanese pastry chefs. There are now several Kit Kat Chocolatory stores across Japan.

See Also

• Nestlé
• Kit Kat
• Japanese cuisine