Kleenex

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Kleenex

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Kleenex old

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Original Kleenex-mark1925-trademarkia

Kleenex is a brand of paper tissues that has become synonymous with the product itself in many regions around the world. It is produced by Kimberly-Clark, an American multinational personal care corporation. Kleenex tissues are primarily used for personal care, especially for blowing or wiping the nose, but they have also found a variety of other uses over time, including makeup removal, cleaning small spills, and even as a makeshift bandage in a pinch.

History

Kleenex was introduced in 1924 by Kimberly-Clark as a means to remove cold cream. It was originally marketed to women as a disposable towel for removing makeup. The name "Kleenex" comes from a combination of the word "clean" and the "K" from Kimberly-Clark. The product's utility for hygiene, especially during the cold and flu season, was quickly recognized, leading to its rebranding as a disposable handkerchief for blowing the nose.

Product Evolution

Over the years, Kleenex has expanded its product line to include a variety of tissues, including those with lotion, those designed for sensitive skin, and anti-viral tissues aimed at killing viruses in the tissue. The brand has also introduced pocket-sized packs and decorative boxes to match home decor, reflecting its integration into daily life and its evolution beyond a simple hygiene product.

Cultural Impact

Kleenex has had a significant cultural impact, becoming a generic trademark in many countries for any soft facial tissue. This level of brand recognition speaks to its widespread acceptance and use. The term "Kleenex" is used colloquially to refer to any tissue, regardless of brand, illustrating the product's deep integration into society and daily routines.

Environmental Concerns

With the rise of environmental awareness, there has been scrutiny over the use of disposable products like Kleenex tissues. Kimberly-Clark has responded by implementing measures to reduce their environmental footprint, including using recycled materials in their products and packaging, and promoting sustainable forest management practices.

In Popular Culture

Kleenex tissues have appeared in numerous films, television shows, and books, often used as a symbol of emotional moments, illustrating the brand's ubiquity and its role in personal care and hygiene practices.

See Also

• Paper towel
• Facial tissue
• Kimberly-Clark
• Personal care product

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