Koogle

Koogle was a peanut butter brand that was marketed by Kraft Foods during the 1970s. It was notable for its unique flavors and target demographic, aiming primarily at children. Koogle came in several flavors, including chocolate, cinnamon, vanilla, and banana. Its marketing campaign featured a mascot, also named Koogle, which was a fun-loving, googly-eyed character that appealed to the younger audience. The product was distinguished not just by its variety of flavors but also by its smoother, more spreadable consistency compared to traditional peanut butter.

History

Koogle was introduced in the early 1970s as a response to the growing demand for flavored peanut butter and as an attempt to diversify the peanut butter market. Kraft Foods, recognizing the potential for a kid-friendly, flavored peanut butter, launched Koogle with an extensive marketing campaign. The campaign was successful in making Koogle a household name, with the mascot becoming particularly popular among children. Despite its initial success, Koogle's popularity waned by the end of the decade, and it was eventually discontinued.

Product Description

Koogle was sold in a plastic jar, similar to other peanut butter products of the time. Each flavor of Koogle had its own color-coded label, making it easy for consumers to identify their preferred flavor on the grocery store shelves. The product was marketed as both a spread for sandwiches and a topping for snacks, such as crackers and celery.

Marketing and Reception

Koogle's marketing strategy was heavily focused on television commercials that aired during children's programming. The commercials featured the Koogle mascot engaging in various fun and whimsical activities, emphasizing the product's playful image. This marketing approach was effective in capturing the attention of its target demographic, leading to high sales during its peak years.

Discontinuation

Despite its initial popularity, Koogle struggled to maintain its market position in the late 1970s. The novelty of flavored peanut butter began to wear off, and competition from traditional peanut butter brands intensified. Additionally, changing consumer preferences towards healthier eating habits contributed to the decline in sales. As a result, Kraft Foods made the decision to discontinue Koogle.

Legacy

Although Koogle is no longer available, it remains a nostalgic item for those who grew up in the 1970s. It is often remembered for its unique flavors and the distinctive mascot that represented the brand. The product is occasionally discussed in forums and social media groups dedicated to vintage and discontinued foods.