Krackel

Krackel is a chocolate bar brand that is produced by The Hershey Company. It is known for its distinctive crispy rice ingredient, which gives it a unique texture and flavor compared to traditional chocolate bars. The Krackel bar was first introduced in 1938, making it one of the older chocolate bar brands in the United States.

History

The Krackel bar was introduced by The Hershey Company in 1938 as a milk chocolate bar with crispy rice. The product was developed as a competitor to the Nestle Crunch bar, which also features a crispy rice and chocolate combination. Over the years, Krackel has undergone various changes in its formula and packaging. Initially, it was available in both milk and dark chocolate varieties, but the dark chocolate version was eventually discontinued.

In the early years, Krackel was sold in a full-size format. However, in the 1990s, The Hershey Company made the decision to only produce Krackel in the miniature bar format, commonly found in Hershey's mixed chocolate bags alongside other Hershey products like Hershey's Milk Chocolate, Hershey's Special Dark, and Mr. Goodbar. In 2014, due to popular demand, The Hershey Company reintroduced the full-size Krackel bar for a limited time.

Product Description

A Krackel bar consists of milk chocolate that is infused with crispy rice. The rice provides a crunchy texture that contrasts with the smoothness of the milk chocolate, creating a unique eating experience. The ingredients typically include sugar, chocolate, cocoa butter, rice, and milk, among others.

Packaging

Krackel bars are wrapped in a distinctive red and blue packaging, with the Krackel logo prominently displayed. The packaging design has evolved over the years but has always maintained elements that highlight the crispy rice content of the chocolate bar.

Market and Distribution

Krackel bars are primarily marketed and distributed in the United States. They can be found in supermarkets, convenience stores, and through online retailers. The bars are available both as individual units and as part of assorted chocolate packs, which include a variety of Hershey's chocolate products.

Cultural Impact

Krackel bars have maintained a loyal following over the years. They are often associated with nostalgia, as many consumers have fond memories of enjoying Krackel bars during their childhood. The brand has also been featured in various forms of media and pop culture, further cementing its status as a beloved chocolate treat.

See Also

• Hershey's Milk Chocolate
• Nestle Crunch
• Chocolate bar
• The Hershey Company