Kraken Rum

Kraken Rum

Kraken Black Spiced Rum logo

Kraken Rum is a brand of spiced rum produced in Trinidad and Tobago. It is known for its distinctive black color and rich, spicy flavor profile. The rum is named after the mythical sea creature, the Kraken, which is said to dwell off the coast of Norway and Greenland.

History

Kraken Rum was introduced to the market in 2010 by Proximo Spirits, a company known for its innovative approach to branding and marketing. The brand quickly gained popularity due to its unique packaging and the intriguing story of the Kraken, which is featured prominently in its marketing materials.

Production

Kraken Rum is made from sugar cane molasses and is aged for 1 to 2 years. The rum is then blended with a secret mix of 11 spices, including cinnamon, ginger, and clove, which contribute to its complex flavor profile. The rum is bottled at 47% alcohol by volume (ABV), which is higher than the typical 40% ABV for most rums.

Flavor Profile

The flavor of Kraken Rum is characterized by its rich, dark color and a bold, spicy taste. It has notes of vanilla, nutmeg, and toffee, with a smooth finish that makes it suitable for sipping neat or as a base for cocktails. The high alcohol content gives it a robust body that stands up well in mixed drinks.

Marketing and Branding

The branding of Kraken Rum is heavily influenced by nautical themes and the legend of the Kraken. The bottle design is reminiscent of a Victorian-style jug, complete with two hoop handles, which adds to its old-world charm. The label features an illustration of the Kraken, emphasizing the mysterious and adventurous spirit of the brand.

Cocktails

Kraken Rum is a versatile spirit that can be used in a variety of cocktails. Some popular drinks include the "Kraken Storm," a twist on the classic Dark 'n' Stormy, and the "Kraken Espresso Martini," which combines the rum with coffee liqueur and espresso for a rich, caffeinated cocktail.

Cultural Impact

Kraken Rum has made a significant impact on popular culture, often being featured in films, music, and literature that explore themes of adventure and the sea. Its distinctive branding and marketing campaigns have helped it stand out in the crowded spirits market.

The World's End pub in Brighton, a popular venue for Kraken Rum

Related Pages

• Rum
• Spiced rum
• Proximo Spirits
• Kraken