La Pie qui Chante
La Pie qui Chante is a French confectionery company known for its wide range of candies and sweets. The name "La Pie qui Chante" translates to "The Singing Magpie" in English. The company has a long history and is a well-recognized brand in France.
History[edit | edit source]
La Pie qui Chante was founded in 1921 by Georges Evrard in Lille, France. The company quickly gained popularity for its high-quality confectionery products. Over the years, La Pie qui Chante expanded its product line and became a household name in France.
Products[edit | edit source]
La Pie qui Chante offers a variety of confectionery products, including:
- Caramels - One of the most popular products, known for their rich and creamy texture.
- Bonbons - A wide range of hard and soft candies in various flavors.
- Licorice - A traditional favorite, available in different shapes and sizes.
- Gummies - Fruit-flavored gummy candies that are popular among children and adults alike.
Brand Recognition[edit | edit source]
The brand is easily recognizable by its logo, which features a magpie sitting on a branch, singing. This logo has become synonymous with quality and tradition in the French confectionery market.
Acquisitions and Ownership[edit | edit source]
Over the years, La Pie qui Chante has undergone several ownership changes. It was acquired by the Cadbury group in the 1970s and later became part of the Kraft Foods portfolio. Currently, it is owned by the Carambar & Co group, which specializes in the production of iconic French confectionery brands.
Manufacturing[edit | edit source]
The company's main manufacturing facility is located in Bondues, near Lille. This facility is equipped with state-of-the-art technology to ensure the highest quality standards in confectionery production.
Cultural Impact[edit | edit source]
La Pie qui Chante has had a significant impact on French culture. Its products are often associated with childhood memories and are a staple in French households. The brand has also been featured in various French films and television shows, further cementing its place in popular culture.
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
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