Laneige

Laneige in Seoul, South Korea

Laneige is a South Korean cosmetics brand launched by Amore Pacific in 1994. The brand name comes from the French word "la neige", which means "the snow". Laneige is marketed with the concept of providing intense hydration and moisture to the skin, inspired by the purity of snow. The brand is well-known for its emphasis on water science technology in skincare, aiming to address various skin concerns through hydration.

History

Laneige was established in 1994 as part of the Amore Pacific Corporation, South Korea's largest beauty company. The brand quickly gained recognition in the domestic market for its innovative approach to skincare, focusing on the importance of hydration. Over the years, Laneige has expanded its market presence globally, entering regions such as Southeast Asia, China, and North America. The brand's commitment to research and development in water science has led to the creation of several patented technologies and ingredients, making it a leader in the hydration skincare category.

Products

Laneige offers a wide range of skincare and makeup products. The brand's product lines are designed to cater to different skin types and concerns, with hydration being the core benefit across all ranges. Some of the most popular products include:

- Water Bank Moisture Cream: A moisturizer that delivers intense hydration to the skin, using Laneige's Water Bank technology. - Lip Sleeping Mask: An overnight lip treatment that soothes and moisturizes for smoother, more supple lips by morning. - Water Sleeping Mask: A gel-type overnight mask that provides intense hydration, leaving the skin refreshed and revitalized. - BB Cushion: A cushion compact that offers hydration, sun protection, and coverage, promoting a dewy and natural-looking complexion.

Technology and Ingredients

Laneige's products are formulated using its proprietary water science technology, which aims to optimize the skin's hydration levels. The brand has developed several unique ingredients and complexes, such as:

- Hydro Ionized Mineral Water: Infused with essential minerals, this water deeply hydrates the skin. - Sleep-tox™: A technology used in the Water Sleeping Mask that purifies the skin during sleep, helping to revitalize and improve its condition. - Moisture Wrap™: An ingredient found in the Lip Sleeping Mask that forms a protective layer over the lips, locking in moisture overnight.

Sustainability

Laneige is committed to sustainability and eco-friendly practices. The brand has initiated several campaigns and practices to reduce its environmental impact, including reducing packaging waste and promoting the recycling of its products.

Brand Ambassadors and Marketing

Laneige has collaborated with various celebrities and influencers across the globe to promote its products. The brand's marketing strategies often involve digital campaigns, beauty tutorials, and partnerships with key figures in the beauty industry to reach a wider audience.

See Also

- Amore Pacific - South Korean beauty standards - Skincare - Cosmetics industry

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