Latrobe Brewing Company

LatrobeBrewingCompany

Latrobe Brewing Company is a brewery located in Latrobe, Pennsylvania, United States. It is best known for producing the popular beer brand Rolling Rock. The brewery has a rich history and has played a significant role in the local economy and culture.

History[edit | edit source]

The Latrobe Brewing Company was founded in 1893 by Joseph S. Finch and his associates. The brewery initially produced a variety of beers, but it became famous for its flagship product, Rolling Rock, which was introduced in 1939. The distinctive green bottle and the mysterious number "33" printed on the label have become iconic symbols of the brand.

Rolling Rock[edit | edit source]

Rolling Rock is a pale lager that has been brewed since 1939. It is known for its crisp, clean taste and its distinctive green bottle. The beer's label features the number "33," which has been the subject of much speculation and various theories. Some believe it refers to the year Prohibition ended, while others think it might be the number of words in the original slogan.

Ownership Changes[edit | edit source]

Over the years, the Latrobe Brewing Company has changed ownership several times. In 1987, it was acquired by Labatt Brewing Company, a Canadian brewery. In 1995, Labatt was purchased by Interbrew, which later became part of Anheuser-Busch InBev. In 2006, Anheuser-Busch decided to move the production of Rolling Rock to its facility in Newark, New Jersey, which led to the closure of the Latrobe plant.

Revival and Current Operations[edit | edit source]

In 2007, the Latrobe brewery was purchased by City Brewing Company, a contract brewer based in La Crosse, Wisconsin. The facility was reopened and began producing various beers for different brands. Today, the Latrobe Brewing Company continues to operate as a contract brewery, producing a variety of beers for different clients.

Cultural Impact[edit | edit source]

The Latrobe Brewing Company and its flagship product, Rolling Rock, have had a significant impact on the local culture and economy of Latrobe, Pennsylvania. The brewery has been a major employer in the area and has contributed to the town's identity. Rolling Rock has also become a beloved beer brand with a loyal following across the United States.