Le Minerale
Indonesian bottled water brand
Le Minerale is a brand of bottled water produced by PT Mayora Indah Tbk, an Indonesian company known for its wide range of food and beverage products. Le Minerale is marketed as a premium mineral water, sourced from natural springs and enriched with essential minerals.
History[edit | edit source]
Le Minerale was launched in 2015 by PT Mayora Indah Tbk, a company with a long history in the food and beverage industry in Indonesia. The introduction of Le Minerale marked the company's entry into the bottled water market, which was already competitive with established brands.
Product Features[edit | edit source]
Le Minerale is distinguished by its mineral content, which includes calcium, magnesium, and potassium. These minerals are naturally occurring in the water source and are said to contribute to the health benefits of the product. The water is bottled at the source to maintain its purity and mineral content.
Packaging[edit | edit source]
Le Minerale is available in various sizes, ranging from small personal bottles to larger family-sized containers. The packaging is designed to be convenient and environmentally friendly, with a focus on reducing plastic waste. The bottles are made from recyclable materials, and the company has initiatives to promote recycling among consumers.
Market Presence[edit | edit source]
Since its launch, Le Minerale has gained significant market share in Indonesia. The brand is positioned as a premium product, and its marketing campaigns emphasize the health benefits of mineral water. Le Minerale is available in supermarkets, convenience stores, and online platforms across Indonesia.
Advertising and Promotion[edit | edit source]
Le Minerale has employed various advertising strategies to promote its brand, including television commercials, social media campaigns, and sponsorship of events. The brand often highlights the natural and healthy aspects of its product, appealing to health-conscious consumers.
Related pages[edit | edit source]
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Contributors: Prab R. Tumpati, MD
