Lidl

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Lidl

Lidl is a German international discount supermarket chain that operates over 10,000 stores across Europe and the United States. The company is a subsidiary of the German retail giant Schwarz Gruppe. Lidl is known for its low prices and simple store layouts, which help to keep costs down.

History

Lidl was founded in 1930 by Josef Schwarz as a grocery wholesaler. The first Lidl stores were opened in 1973, and by the 1980s Lidl was a household name throughout Germany. In the 1990s, Lidl started to open stores outside Germany and today it operates in over 30 countries.

Business Model

Lidl operates a no-frills business model, which allows it to offer products at lower prices than many of its competitors. The company achieves this by maintaining low operating costs, buying goods in large quantities, and selling a limited range of products.

Products

Lidl offers a wide range of products, including fresh produce, baked goods, household items, and clothing. The company also sells a range of private label products under the Lidl brand.

Criticism and Controversy

Lidl has faced criticism for its treatment of workers and for its impact on local businesses. However, the company has also been praised for its commitment to sustainability and for its efforts to reduce food waste.

See Also

• Aldi
• Schwarz Gruppe
• Discount store
• Supermarket