Life Fitness

Life Fitness is a global leader in the design and manufacturing of fitness equipment. The company is headquartered in Rosemont, Illinois, and it is known for producing a wide range of exercise machines, including treadmills, stationary bicycles, and strength training equipment.

History

Life Fitness was founded in 1977 by Keene P. Dimick, who invented the first electronic exercise bike, the LifeCycle. The company quickly grew and expanded its product line to include various types of fitness equipment. In 1991, Life Fitness was acquired by Brunswick Corporation, a diversified company with interests in marine, fitness, and billiards industries.

Products

Life Fitness offers a comprehensive range of fitness equipment designed for both commercial and home use. Some of the key product categories include:

• Cardio Equipment: This includes treadmills, ellipticals, exercise bikes, and stair climbers. The Life Fitness treadmills are known for their durability and advanced features such as heart rate monitoring and interactive workout programs.
• Strength Training Equipment: Life Fitness provides a variety of strength training machines, including selectorized equipment, free weights, and functional training systems.
• Group Training: The company also offers equipment designed for group training sessions, such as indoor cycling bikes and rowing machines.

Innovations

Life Fitness has been at the forefront of innovation in the fitness industry. The company introduced the first electronic stationary bike, the LifeCycle, which revolutionized the way people exercise. Over the years, Life Fitness has continued to innovate by incorporating advanced technology into its equipment, such as interactive touchscreens, virtual training programs, and connectivity features that allow users to track their workouts and progress.

Global Presence

Life Fitness has a strong global presence, with distribution in over 120 countries. The company has manufacturing facilities in the United States, Hungary, and China, and it operates a network of sales and service offices around the world.

Partnerships and Sponsorships

Life Fitness has partnered with various organizations and events to promote fitness and healthy living. The company sponsors fitness competitions, professional sports teams, and wellness programs. These partnerships help to enhance the brand's visibility and reinforce its commitment to promoting a healthy lifestyle.

See Also

• Fitness equipment
• Exercise
• Strength training
• Cardiovascular exercise
• Brunswick Corporation