Life Is Good Company

Lifeisgood logo15

Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand, which emphasizes optimistic messaging, often focusing on themes of positivity and simplicity. Founded in 1994 by brothers Bert and John Jacobs, the company has grown from selling t-shirts out of a van to a recognized brand that offers a wide range of products, including clothing, hats, bags, and home decor. The brand's iconic logo, featuring a smiling face named "Jake," symbolizes the company's underlying philosophy that life is fundamentally good.

History

The inception of Life Is Good Company can be traced back to 1994 when Bert and John Jacobs designed their first t-shirts. They sold their designs in the streets of Boston and at college dormitories up and down the East Coast. The turning point for the company came with the creation of the first Jake shirt, which bore the now-famous slogan, "Life is good." This message resonated with customers, leading to increased popularity and sales.

Philosophy

The core philosophy of Life Is Good Company revolves around optimism and the power of positive thinking. The brand promotes the idea that focusing on the good can help individuals overcome challenges and lead fulfilling lives. This philosophy is embedded in all of the company's products, which often feature uplifting messages and designs.

Products

Life Is Good Company offers a variety of products aimed at promoting a positive and joyful lifestyle. Their product line includes:

• Clothing for men, women, and children
• Hats
• Bags
• Home decor

The designs frequently incorporate the smiling Jake logo, along with messages of hope, happiness, and resilience.

Social Impact

Beyond its commercial activities, Life Is Good Company is committed to making a positive impact on society. The Life is Good Kids Foundation is a notable aspect of the company's social responsibility efforts. This foundation focuses on helping children overcome poverty, violence, and illness through the power of optimism and positive thinking.

See Also

• Positive psychology
• Corporate social responsibility
• Brand management