Little Big Burger

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Northeast Portland, Oregon (2019) - 161

Little Big Burger, SE Divison, Portland, OR (2013) - 2

Little Big Burger is a fast casual restaurant chain based in the United States, known for its small but high-quality menu focusing primarily on hamburgers, fries, and milkshakes. Founded in Portland, Oregon in 2010 by Micah Camden and Katie Poppe, Little Big Burger has grown from a single location to multiple outlets across the United States, emphasizing locally sourced ingredients and a simple, yet refined dining experience.

History

The first Little Big Burger opened in Portland, Oregon, aiming to offer a more upscale approach to the traditional fast-food burger joint. The founders, Camden and Poppe, focused on quality over quantity, sourcing ingredients from local suppliers and keeping the menu limited to ensure each item was of the highest standard. The concept quickly gained popularity, leading to the opening of additional locations in Oregon and later expansion into other states.

Menu

Little Big Burger's menu is centered around its signature burgers, made with high-quality beef, brioche buns, and unique toppings. The menu also includes vegetarian options, truffle fries, and a selection of milkshakes. The focus on a limited menu allows for a high level of quality control and consistency across different locations.

Expansion

Following its success in Portland, Little Big Burger began expanding to other cities and states, including Seattle, Charlotte, and Austin. The expansion strategy has been cautious and focused, with the company choosing locations that align with its brand identity and customer base.

Reception

Little Big Burger has received positive reviews for its quality ingredients, friendly service, and modern, minimalist decor. Critics and customers alike have praised the chain for its approach to fast casual dining, offering a premium experience at a reasonable price point.

Challenges

As with any growing restaurant chain, Little Big Burger has faced challenges, including competition from other fast casual burger restaurants, managing supply chain logistics for fresh ingredients, and maintaining quality and service standards across multiple locations.

Future Outlook

Little Big Burger continues to explore opportunities for growth, both in terms of geographic expansion and menu development. The brand remains committed to its original philosophy of offering high-quality, locally sourced food in a fast casual setting.