Lorillard

Lorillard, Inc.

Type	Subsidiary
Key people	Murray S. Kessler (CEO)
Industry	Tobacco
Products	Cigarettes

Lorillard, Inc. was an American tobacco company that was founded in 1760 by Pierre Lorillard. It was the oldest tobacco company in the United States and was headquartered in Greensboro, North Carolina.

History

Lorillard was established in 1760 in New York City by Pierre Lorillard. The company originally manufactured snuff, a form of smokeless tobacco. Over the years, Lorillard expanded its product line to include cigarettes, which became its primary product.

In 2015, Lorillard was acquired by Reynolds American, a major player in the tobacco industry. This acquisition marked the end of Lorillard as an independent company.

Products

Lorillard was best known for its cigarette brands, including:

• Newport
• Kent
• True
• Maverick

The company's flagship brand, Newport, was particularly popular and was one of the top-selling cigarette brands in the United States.

Controversies

Like many tobacco companies, Lorillard faced numerous lawsuits and controversies related to the health effects of smoking. The company was involved in litigation concerning the marketing and advertising of its products, particularly in relation to youth smoking.

Acquisition by Reynolds American

In 2014, it was announced that Reynolds American would acquire Lorillard for $27.4 billion. The acquisition was completed in 2015, and Lorillard's operations were integrated into Reynolds American. This acquisition was part of a larger trend of consolidation in the tobacco industry.

See also

• Tobacco industry
• List of tobacco products
• History of tobacco

External links

• Reynolds American Official Website