Love Hearts

Lovehearts

Love Hearts are a type of confectionery manufactured by the British company Swizzels Matlow. These sweets are known for their distinctive heart shape and the short, often romantic or affectionate messages printed on them. They are a popular treat in the United Kingdom and have a significant cultural presence, especially around Valentine's Day.

History

Swizzels Matlow first introduced Love Hearts in the 1950s. The company, founded in 1928, has a long history of producing various types of confectionery. Love Hearts quickly became one of their most iconic products due to their unique design and the novelty of the messages printed on each sweet.

Design and Production

Love Hearts are small, round, and flat with a heart shape embossed on one side. Each sweet is printed with a short message, such as "Be Mine," "Kiss Me," or "Love You." The messages are updated periodically to reflect contemporary slang and expressions. The sweets are made from a combination of sugar, flavorings, and colorings, and they come in a variety of pastel colors.

Cultural Significance

Love Hearts are particularly popular during Valentine's Day, when they are often given as gifts or used as decorations. They are also a common feature at weddings, parties, and other celebrations. The sweets have become a symbol of youthful romance and affection in British culture.

Variations and Spin-offs

Over the years, Swizzels Matlow has introduced several variations of Love Hearts, including larger versions, themed packs, and even Love Hearts branded merchandise. The company has also created similar products with different themes, such as Halloween and Christmas.

Related Products

Swizzels Matlow produces a range of other popular sweets, including Refreshers, Drumstick lollies, and Parma Violets. These products, like Love Hearts, have a long-standing presence in the British confectionery market.

See Also

• Swizzels Matlow
• Valentine's Day
• British confectionery
• Refreshers
• Drumstick lollies
• Parma Violets