Lululemon Athletica

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Lululemon Athletica is a Canadian athletic apparel retailer headquartered in Vancouver, British Columbia. The company was founded in 1998 by Chip Wilson and specializes in high-end yoga wear and other athletic apparel. Lululemon operates internationally, with stores in various countries around the world.

History

Lululemon Athletica was founded in 1998 by Chip Wilson in Vancouver, British Columbia. The first store was opened in the Kitsilano neighborhood, which also served as a design studio and yoga studio. The company initially focused on yoga wear but has since expanded its product line to include a variety of athletic wear for both men and women.

Products

Lululemon offers a wide range of products, including:

• Yoga pants
• Shorts
• Tops
• Jackets
• Underwear
• Accessories such as bags, yoga mats, and water bottles

The company is known for its use of high-quality materials and innovative designs. One of its most popular fabrics is Luon, a blend of nylon and Lycra.

Corporate Culture

Lululemon is known for its unique corporate culture, which emphasizes personal development, goal setting, and a healthy lifestyle. The company encourages its employees, referred to as "educators," to set personal, health, and career goals.

Controversies

Lululemon has faced several controversies over the years, including issues related to product quality and comments made by its founder, Chip Wilson. In 2013, the company recalled a line of yoga pants that were found to be too sheer. Additionally, Wilson made controversial comments about the body types of women who should wear Lululemon products, which led to public backlash.

Expansion

Lululemon has expanded its presence internationally, with stores in North America, Europe, Asia, and Australia. The company continues to grow its product line and explore new markets.

See Also

• Athleisure
• Yoga
• Chip Wilson
• Retail companies of Canada