MTV
.svg)
| 150px | |
| Country | United States |
|---|---|
| Broadcast area | Worldwide |
| Headquarters | One Astor Plaza, New York City |
| Programming | |
| Language(s) | English |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | Paramount Global |
| Sister channels | MTV2, VH1, CMT, Comedy Central, Nickelodeon |
| History | |
| Launched | August 1, 1981 |
| Links | |
| Website | www |
MTV (originally an initialism of Music Television) is an American cable television channel that launched on August 1, 1981. The channel originally aired music videos as guided by television personalities known as "VJs". At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.
History[edit | edit source]
MTV was launched on August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken by John Lack. This was followed by the original MTV theme song, a crunching guitar riff composed by Jonathan Elias and John Petersen, playing over a montage of the Apollo 11 moon landing. The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
Programming[edit | edit source]
MTV's programming has evolved significantly over the years. Initially, the channel's focus was on music videos, but it has since expanded to include a variety of other programming. This includes reality television, comedy, drama, and other genres. Some of the most notable shows that have aired on MTV include:
Impact[edit | edit source]
MTV has had a significant impact on the music industry and popular culture. The channel played a key role in the rise of the music video as a form of artistic expression and a promotional tool for artists. MTV has also been credited with helping to break down racial barriers in the music industry by featuring videos from African American artists such as Michael Jackson and Prince.
Criticism[edit | edit source]
MTV has faced criticism over the years for various reasons. Some critics have argued that the channel has strayed too far from its original mission of promoting music and music videos. Others have criticized MTV for its portrayal of reality television and the impact it has on young viewers.
Related Pages[edit | edit source]
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
- [www.mtv.com Official website]
| Part of a series on |
| MTV |
|---|
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| Programs on MTV |
| MTV personalities |
| Censorship on MTV |
| MTV Generation |
| MTV News |
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