MTV Classic (Australian TV channel)

MTV Classic 2021

VH1 2003 logo

MTV Classic 2010 logo

MTV Classic 2011 logo

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MTV Classic 2013 logo

MTV Classic is an Australian pay television channel owned by ViacomCBS Networks UK & Australia. The channel focuses on music from the 1980s to the 2000s, targeting an audience that appreciates classic music videos and the nostalgia associated with them. MTV Classic was launched on May 1, 2010, replacing the former VH1 channel in Australia. It is part of the MTV network, known for its influence on the music industry and its role in popularizing music videos globally.

History

MTV Classic was introduced to the Australian market as a rebranding of VH1, a channel that similarly focused on older music videos and content. The launch of MTV Classic was aimed at capturing a demographic that grew up with MTV in the 1980s and 1990s, offering them a dedicated channel for the music of their youth. Since its inception, MTV Classic has featured a mix of music video blocks, classic concerts, and music-related documentaries.

Programming

The channel's programming primarily consists of music video blocks that are themed around different genres, decades, and artists. These blocks allow viewers to experience a wide range of music, from pop and rock to R&B and hip hop, all from past decades. In addition to music videos, MTV Classic also airs concerts, artist spotlights, and music documentaries, providing a deeper look into the music and artists that define the channel's focus era.

Impact and Reception

MTV Classic has been well-received by audiences who have a strong nostalgia for the music of the 1980s, 1990s, and early 2000s. It serves as a cultural touchstone for those who experienced MTV's heyday firsthand and introduces younger audiences to the music that shaped previous generations. The channel's focus on classic music videos and artists has also contributed to a resurgence of interest in retro music and culture.

Availability

MTV Classic is available in Australia through various pay television providers. The channel's reach extends across the country, allowing a wide audience to access its content. As part of the ViacomCBS Networks UK & Australia portfolio, MTV Classic benefits from the company's extensive distribution network, ensuring it is accessible to a significant portion of the Australian population.

See Also

• MTV (Australia)
• VH1
• Music television
• 1980s in music
• 1990s in music
• 2000s in music