MTV Hits (Australian and New Zealand TV channel)

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MTV Hits 2021

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MTV Hits

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MTV Hits (Australian and New Zealand TV channel) was a music and entertainment television channel broadcasting to Australia and New Zealand. It was part of the suite of channels operated by ViacomCBS Networks EMEAA, focusing on music videos and related content across various genres. The channel catered primarily to young audiences, offering a mix of contemporary hits, exclusive interviews, and music-related programming.

History

MTV Hits Australia and New Zealand was launched as part of MTV Networks' expansion in the region, aiming to provide localized content alongside international music trends. The channel's inception was part of a broader strategy to diversify MTV's offerings and reach a wider audience by catering to specific music tastes and preferences.

Throughout its operation, MTV Hits offered a variety of music programming, including countdown shows, artist spotlights, and live performance broadcasts. It served as a platform for both established and emerging artists, offering exposure to a broad audience across two major markets in the Pacific region.

Programming

The programming on MTV Hits was designed to appeal to a diverse audience, featuring a wide range of music genres including pop, rock, hip-hop, and electronic dance music. Key programs included:

• Top 10 Hits: A countdown show featuring the top 10 music videos as voted by viewers.
• Artist Takeover: A segment where artists would curate a playlist of their favorite music videos, often including their own.
• Live Sessions: Exclusive live performances from both local and international artists.

Closure

Despite its popularity, MTV Hits Australia and New Zealand was eventually replaced or rebranded as part of ViacomCBS's global strategy to streamline its operations and focus on digital platforms. The shift towards digital and on-demand content has led to the reevaluation of traditional cable channels, with many networks consolidating their offerings to adapt to changing viewer habits.

Legacy

The closure of MTV Hits in Australia and New Zealand marked the end of an era for music television in the region. However, its impact on the music industry and its contribution to promoting music and artists in Australia and New Zealand remain significant. The channel played a crucial role in the music ecosystem, providing a platform for music videos, artist promotion, and music discovery.

See Also

• MTV Australia
• ViacomCBS Networks EMEAA
• Music television