MTV Hits (European TV channel)

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MTV Hits (European TV channel) was a pay television music channel available in Europe that was part of the MTV Networks' suite of music channels. MTV Hits focused on playing a broad mix of music videos from both established and emerging artists across various genres, with a particular emphasis on current popular music hits. The channel aimed to cater to a young audience, keen on keeping up with the latest music trends.

History

MTV Hits was launched to replace MTV Extra on May 1, 2001, as part of MTV Networks Europe's strategy to diversify its music channel portfolio. The channel's inception was part of a broader reorganization within the network, aiming to target specific audiences more effectively through genre-specific channels. Over the years, MTV Hits underwent several rebrandings and changes in its programming structure to maintain its relevance and appeal among its target demographic.

Programming

The programming on MTV Hits primarily consisted of music video playlists, chart shows, and exclusive music video premieres. The channel was known for its flagship programs such as "MTV Hits Playlist," which played a continuous loop of current popular music videos, and "The Official UK Top 40," a weekly chart show counting down the top 40 music videos in the United Kingdom. Other notable programs included themed music video blocks that focused on specific music genres or moods.

Availability

MTV Hits was available across Europe through satellite and cable television providers. The channel's widespread availability ensured that it reached a broad audience, making it one of the key music television channels in Europe. However, the availability could vary by country, depending on the local television market and the agreements in place with local providers.

Closure

Despite its popularity, MTV Hits (European TV channel) was replaced by MTV Music 24 on July 1, 2020. The decision to rebrand and replace the channel was part of MTV Networks' ongoing efforts to streamline its channel offering and focus on brands with a broader appeal. The closure of MTV Hits marked the end of an era for MTV's genre-specific music channels in Europe, as the network continued to adapt to changing viewer habits and the increasing consumption of music videos online.

Legacy

MTV Hits left a lasting impact on its viewers by providing a dedicated platform for music video consumption. The channel played a significant role in promoting new music and artists, contributing to the success of numerous music careers. Its closure was met with nostalgia by fans who grew up watching the channel, highlighting its cultural significance in the early 2000s music scene.