Man from Del Monte

Man from Del Monte

The Man from Del Monte is a fictional character created for a popular advertising campaign in the 1980s. He was portrayed as a sophisticated and discerning individual who had the authority to make decisions regarding the quality of fruits and vegetables.

History

The Man from Del Monte campaign was launched in 1983 by the Del Monte Foods company, a well-known producer and distributor of canned fruits and vegetables. The campaign aimed to promote the superior quality of Del Monte products by featuring a character who had the expertise to ensure only the best produce made it to the market.

The character of the Man from Del Monte was portrayed by actor Ed Peck, who became synonymous with the role. Peck's portrayal of the character helped to establish the Man from Del Monte as a trusted and respected figure in the advertising world.

Advertising Campaign

The advertising campaign featuring the Man from Del Monte was highly successful and ran for several years. The commercials typically depicted the Man from Del Monte visiting farms and orchards, where he would sample the fruits and vegetables to determine their quality.

In each commercial, the Man from Del Monte would taste the produce and give his seal of approval, often using the famous catchphrase, "The Man from Del Monte, he says 'Yes!'". This catchphrase became widely recognized and associated with the brand.

Legacy

The Man from Del Monte campaign had a lasting impact on the advertising industry. It demonstrated the power of a strong and memorable character in promoting a brand and influencing consumer perception.

The character of the Man from Del Monte became so popular that it was referenced in various forms of media, including television shows, movies, and even music. The phrase "The Man from Del Monte, he says 'Yes!'" became a cultural reference in its own right.