Man from Del Monte

Man from Del Monte

Man from Del Monte is a popular advertising character used by the Del Monte Foods company. The character is known for his distinctive white suit and Panama hat, and his catchphrase, "The Man from Del Monte, he says 'Yes!'" The advertisements featuring the Man from Del Monte were particularly popular in the 1980s and 1990s and have become iconic in the realm of advertising.

History

The Man from Del Monte character was created to personify the quality and freshness of Del Monte products. The character would travel to various exotic locations, inspecting fruit and other produce, and giving his approval with a simple "Yes!" This approval was meant to signify that the products met the high standards of Del Monte Foods.

Character

The Man from Del Monte is typically depicted as a sophisticated, discerning gentleman. His white suit and Panama hat have become his trademark attire. The character's role is to ensure that only the best produce is selected for Del Monte products, reinforcing the brand's commitment to quality.

Advertising Campaigns

The advertising campaigns featuring the Man from Del Monte were highly successful and contributed significantly to the brand's image. The commercials often showcased lush, tropical settings and emphasized the natural, high-quality ingredients used in Del Monte products. The character's approval was a key element in these advertisements, symbolizing trust and reliability.

Cultural Impact

The Man from Del Monte has left a lasting impression on popular culture. The character's catchphrase has been widely recognized and parodied in various media. The advertisements are often cited as classic examples of effective marketing and have been studied in advertising courses.

Related Pages

• Del Monte Foods
• Advertising
• Marketing
• Branding
• Catchphrase