Manner (confectionery)

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Manner is a brand of confectionery produced by the Austrian company Josef Manner & Comp AG. The company is best known for its Manner wafers, a type of wafer biscuit filled with hazelnut cream. Manner products are popular in Austria and have a significant presence in international markets.

History

Josef Manner founded the company in Vienna in 1890. The original product was a chocolate bar, but the company soon expanded its range to include various types of confectionery. The Manner wafer, introduced in 1898, quickly became the company's flagship product. The wafers are made using a traditional recipe that has remained largely unchanged since their introduction.

Products

Manner's product line includes a variety of confectionery items, but the most iconic are the Manner wafers. These wafers consist of five layers of crispy wafers filled with four layers of fine hazelnut cream. The wafers are available in several flavors, including the original hazelnut, chocolate, and lemon.

Other products in the Manner range include:

• Chocolate bars
• Nougat products
• Marzipan items
• Seasonal confectionery such as Easter and Christmas chocolates

Production

Manner products are manufactured in the company's factory in Vienna. The production process involves high-quality ingredients and traditional methods to ensure the distinctive taste and texture of Manner wafers. The company places a strong emphasis on sustainability and sources its raw materials from certified suppliers.

Marketing and Distribution

Manner has a strong brand presence in Austria and is also well-known in other European countries. The company uses various marketing strategies, including advertising and sponsorships, to promote its products. Manner wafers are available in supermarkets, specialty stores, and online retailers.

Cultural Impact

Manner wafers have become a cultural icon in Austria. They are often associated with traditional Austrian coffeehouse culture and are a popular souvenir for tourists visiting Vienna. The distinctive pink packaging of Manner wafers is easily recognizable and has become a symbol of Austrian confectionery excellence.

See also

• Confectionery
• Wafer
• Hazelnut
• Vienna