Marketwired

Marketwired

Marketwired was a press release distribution service that provided news distribution, social media monitoring, and analytics services. It was known for helping companies, organizations, and individuals distribute their news to a wide audience, including media outlets, journalists, and the general public.

History

Marketwired was founded in 1983 as Canada NewsWire (CNW) by Michael Nowlan. Over the years, it expanded its services and reach, eventually rebranding as Marketwired. The company was headquartered in Toronto, Canada, and had offices in several major cities across North America.

In 2006, Marketwired was acquired by CCNMatthews, a Canadian news distribution company. The merger allowed Marketwired to expand its services and improve its technology infrastructure. In 2010, the company rebranded as Marketwire, and later as Marketwired in 2013.

In 2016, Marketwired was acquired by Nasdaq, Inc., a global technology company that serves the capital markets and other industries. The acquisition was part of Nasdaq's strategy to expand its corporate solutions business.

Services

Marketwired offered a range of services designed to help organizations communicate effectively with their target audiences. These services included:

• Press Release Distribution: Marketwired distributed press releases to a wide network of media outlets, journalists, and online platforms. This service helped organizations reach a broad audience and gain media coverage.

• Social Media Monitoring: Marketwired provided tools for monitoring social media platforms, allowing organizations to track mentions of their brand, competitors, and industry trends.

• Analytics and Reporting: The company offered analytics and reporting services to help organizations measure the impact of their communications efforts. This included tracking media coverage, social media engagement, and other key performance indicators.

• Multimedia Distribution: Marketwired supported the distribution of multimedia content, such as images, videos, and infographics, to enhance press releases and engage audiences more effectively.

Technology

Marketwired utilized advanced technology to deliver its services. The company developed proprietary software and platforms to streamline the distribution of press releases and the monitoring of social media. This technology allowed clients to manage their communications efforts more efficiently and gain insights into their audience's behavior.

Acquisition by Nasdaq

In February 2016, Nasdaq, Inc. announced its acquisition of Marketwired. The acquisition was part of Nasdaq's strategy to enhance its corporate solutions offerings, which included investor relations, public relations, and governance services. Marketwired's technology and expertise in news distribution and social media monitoring complemented Nasdaq's existing services, providing clients with a comprehensive suite of tools for managing their communications.

Also see

• Press Release Distribution
• Social Media Monitoring
• Nasdaq, Inc.
• Public Relations
• Corporate Communications