Martinelli's

Martinelli's is a brand name synonymous with high-quality apple juice and sparkling cider, produced by S. Martinelli & Company. Founded in 1868 by Stephen Martinelli in Watsonville, California, the company has grown from a small family business to an internationally recognized brand, celebrated for its tradition of crafting premium apple-based beverages.

History

The origins of Martinelli's trace back to the late 19th century when Stephen Martinelli, an immigrant from Switzerland, started producing hard cider in Watsonville, California. The company initially catered to the local market, but with the advent of Prohibition in the United States, Martinelli's shifted its focus towards non-alcoholic apple juices and sparkling ciders. This strategic pivot not only allowed the company to survive Prohibition but also helped it to thrive in the years that followed.

Over the years, Martinelli's has maintained its commitment to quality, using only U.S.-grown fresh apples and adhering to a meticulous production process. This dedication has earned the company numerous awards and a loyal customer base.

Products

Martinelli's product line has expanded over the years to include a variety of apple-based beverages. The most iconic products are the Gold Medal Apple Juice and the Gold Medal Sparkling Cider, both of which have been awarded for their quality. Other products include apple grape juice, apple cranberry juice, and a selection of organic juices.

Production Process

The production process at Martinelli's emphasizes quality and natural ingredients. The company uses a blend of different types of apples to achieve the perfect balance of sweetness and acidity. After the apples are pressed, the juice is pasteurized to ensure safety without compromising the nutritional value or flavor. For the sparkling products, carbonation is added to give them their signature fizz.

Sustainability and Community Engagement

Martinelli's is committed to sustainability and environmental stewardship. The company employs eco-friendly practices in its production processes, including water conservation and recycling programs. Additionally, Martinelli's is actively involved in the local community, supporting various educational and environmental initiatives.

Recognition

Martinelli's has received numerous accolades for its products and business practices. The company's Gold Medal Apple Juice and Sparkling Cider have been recognized with awards at food and beverage competitions, underscoring the brand's commitment to quality.

Conclusion

Martinelli's stands as a testament to the enduring appeal of quality and tradition. With over 150 years of history, the company continues to delight consumers with its premium apple juices and sparkling ciders, all while maintaining a commitment to sustainability and community engagement.