Maui Jim

Maui Jim logo

Maui Jim is a sunglasses manufacturer based in Peoria, Illinois, known for its high-quality, polarized lenses designed to reduce glare and protect the eyes from harmful UV rays. The company was founded in Lahaina, Maui, in 1980, initially as a small sunglasses shop on the beach. It has since grown into a global brand, recognized for its innovative technology and dedication to craftsmanship.

History

The origins of Maui Jim date back to the early 1980s, when the brand began selling sunglasses on the beaches of Maui to protect people from the harsh Hawaiian sun. The company's focus on technology and performance quickly set it apart from competitors. In 1991, Maui Jim introduced its patented PolarizedPlus2® lens technology, which enhanced color and clarity while blocking glare and UV radiation. This innovation marked a significant milestone in the brand's history, establishing it as a leader in the sunglasses industry.

Products

Maui Jim offers a wide range of sunglasses styles, including classic, contemporary, and sporty designs to suit various preferences and activities. The brand is particularly noted for its polarized lenses, which are incorporated into all its sunglasses. These lenses are engineered to improve visual clarity, contrast, and color, making them popular among outdoor enthusiasts, athletes, and anyone looking for superior eye protection in bright conditions.

Technology

The cornerstone of Maui Jim's product line is its PolarizedPlus2® lens technology. This technology not only blocks 99.9% of glare but also enhances the natural colors of the environment, making it easier to see in bright, direct sunlight. The lenses are treated with a waterproof and oleophobic coating, repelling water and grease to maintain clarity. Additionally, Maui Jim lenses offer the highest available UV protection, blocking 100% of UVA and UVB rays.

Corporate Responsibility

Maui Jim is committed to sustainability and community involvement. The company actively participates in environmental conservation efforts and supports various charitable organizations. It emphasizes responsible business practices, including minimizing its environmental impact and promoting a positive workplace culture.

Reception

Maui Jim sunglasses have received acclaim from both consumers and industry experts for their quality, durability, and performance. The brand is often praised for its customer service and warranty policies, which reflect its commitment to customer satisfaction.

See Also

• Sunglasses
• Polarization (waves)
• UV radiation
• Eye protection