Max (streaming service)

American subscription video on demand service

Max is an American subscription video on demand service owned by Warner Bros. Discovery. It was launched on May 27, 2020, as a replacement for HBO Max, and it offers a wide range of content from various Warner Bros. Discovery brands.

History

The logo of Max, introduced in 2023.

Max was introduced as a rebranding of the previous service, HBO Max, which itself was launched in May 2020. The rebranding to Max was part of a strategic move by Warner Bros. Discovery to consolidate its streaming services and offer a more comprehensive platform that includes content from HBO, Warner Bros., and other properties under the Warner Bros. Discovery umbrella.

The transition to Max was announced in 2023, with the service officially adopting the new name and branding later that year. The rebranding aimed to simplify the service's identity and broaden its appeal beyond the HBO brand, which was primarily associated with premium television content.

Content

Max offers a diverse array of programming, including original series, films, documentaries, and specials. The service features content from HBO, Warner Bros., DC Entertainment, CNN, Cartoon Network, and other Warner Bros. Discovery brands.

Original Programming

Max continues to produce original programming, building on the success of HBO Max Originals. These include critically acclaimed series, documentaries, and films that are exclusive to the platform.

Library Content

In addition to original programming, Max provides access to a vast library of content from Warner Bros. Discovery's extensive catalog. This includes classic films, popular television series, and a variety of genres to cater to different audiences.

Features

Max offers several features to enhance the viewing experience for its subscribers. These include personalized recommendations, multiple user profiles, and the ability to download content for offline viewing. The service is available on a wide range of devices, including smart TVs, streaming media players, and mobile devices.

Availability

Global availability of Max.

Max is available in the United States and select international markets. The service has been gradually expanding its reach, with plans to enter additional territories in the future. The availability of content may vary by region due to licensing agreements and local regulations.

CNN Max

Logo of CNN Max, a news service available on Max.

As part of its offering, Max includes CNN Max, a dedicated news service that provides live and on-demand news coverage. This feature allows subscribers to access breaking news and in-depth reporting from CNN, one of the leading news networks in the world.

Future Developments

Max is expected to continue evolving, with plans to introduce new features and expand its content library. Warner Bros. Discovery has indicated that it will invest in both original programming and the acquisition of additional content to maintain the service's competitive edge in the streaming market.

Related pages

• HBO Max
• Warner Bros. Discovery
• Streaming media
• Video on demand