Maynards Bassetts

Maynards Bassetts is a confectionery brand in the United Kingdom, known for producing a wide range of popular sweets. The brand was formed through the merger of two historic companies, Maynards and Bassetts, both of which have a rich heritage in the British candy industry. Maynards Bassetts is currently owned by Mondelez International, a global leader in snacks and confectionery.

History[edit | edit source]

The story of Maynards Bassetts begins with the founding of the two separate companies, Maynards and Bassetts. Maynards was established in 1880 by Charles Riley Maynard and his brother Tom, initially as a small confectionery business in London. They became famous for their wine gums, introduced in 1909, which quickly became a staple British sweet.

Bassetts, on the other hand, was founded in Sheffield in 1842 by George Bassett. The company is best known for creating Liquorice Allsorts in 1899, a product that became synonymous with the Bassetts name. The creation of Liquorice Allsorts is attributed to a sales representative who accidentally mixed various liquorice sweets together, presenting them to a client who was impressed by the combination.

In 2016, the two companies were merged by their parent company, Mondelez International, to form Maynards Bassetts. The merger aimed to consolidate the brands under one umbrella, leveraging their combined heritage and product range to strengthen their market position.

Products[edit | edit source]

Maynards Bassetts offers a wide variety of sweets, catering to different tastes and preferences. Some of their most popular products include:

- Wine Gums: Chewy, fruit-flavored gums that do not actually contain wine, despite the name. - Liquorice Allsorts: A mixture of various liquorice and sugar confectionery pieces. - Jelly Babies: Soft, jelly sweets shaped like babies and coated in powdered sugar. - Sports Mix: A variety of fruit-flavored, sports-themed gummy sweets. - Midget Gems: Small, hard, fruit-flavored gums.

These products are beloved by people of all ages and have become a part of British confectionery tradition.

Marketing and Packaging[edit | edit source]

Maynards Bassetts is known for its colorful and distinctive packaging, which helps its products stand out on shelves. The brand frequently engages in marketing campaigns that highlight the fun and playful nature of its sweets. Seasonal promotions and limited-edition flavors are also common, creating buzz and excitement among consumers.

Conclusion[edit | edit source]

Maynards Bassetts represents a significant part of the UK's confectionery history, combining the legacies of two iconic brands. Through its diverse range of products, the brand continues to delight consumers with its delicious and inventive sweets. As part of Mondelez International, Maynards Bassetts is set to maintain its position as a beloved brand in the confectionery market for years to come.