Metcalfe's Food Company

Metcalfe's Food Company Logo

Metcalfe's Food Company is a British food company known for its range of healthy snacks. The company was founded by Julian Metcalfe, who is also the co-founder of the Pret a Manger chain of sandwich shops. Metcalfe's Food Company specializes in producing popcorn and rice cakes, marketed under the brand name Metcalfe’s skinny®.

History

Metcalfe's Food Company was established in 2009 by Julian Metcalfe. The company initially focused on producing popcorn, which quickly gained popularity due to its low-calorie content and innovative flavors. Over the years, the product range expanded to include rice cakes and other healthy snacks.

In 2016, Metcalfe's Food Company was acquired by Kettle Foods, a subsidiary of the Campbell Soup Company. This acquisition allowed Metcalfe's to expand its distribution network and increase its market presence.

Products

Metcalfe's Food Company offers a variety of snacks, primarily focusing on popcorn and rice cakes. The products are marketed as low-calorie and healthy alternatives to traditional snacks. Some of the popular flavors include:

• Sweet 'n Salt
• Cinema Sweet
• Sea Salt
• Chocolate Coated Rice Cakes

Marketing and Branding

The brand name Metcalfe’s skinny® emphasizes the low-calorie nature of the products. The company has positioned itself as a provider of guilt-free snacks, appealing to health-conscious consumers. The packaging is designed to be eye-catching and informative, highlighting the nutritional benefits of the products.

Corporate Social Responsibility

Metcalfe's Food Company is committed to sustainability and ethical sourcing. The company ensures that its ingredients are sourced responsibly and that its production processes minimize environmental impact. Additionally, Metcalfe's supports various charitable initiatives and community projects.

See Also

• Julian Metcalfe
• Pret a Manger
• Kettle Foods
• Campbell Soup Company