Milky Bar

Milky Bar is a popular white chocolate bar that originated in the United Kingdom. It is produced by Nestlé, a Swiss multinational food and drink processing conglomerate corporation. The Milky Bar has been a staple in the confectionery industry since its inception in 1936.

History

The Milky Bar was first introduced in the United Kingdom in 1936 by Rowntree's, a British confectionery business based in York. Rowntree's was later acquired by Nestlé in 1988, and the Milky Bar has been produced by Nestlé ever since. The Milky Bar is known for its distinctive creamy white chocolate taste, which sets it apart from most other chocolate bars that are typically made with milk or dark chocolate.

Product Description

The Milky Bar is primarily made of sugar, whole milk powder, cocoa butter, vegetable fats, and emulsifiers. The bar is known for its high milk content, which gives it its characteristic white color and creamy texture. The Milky Bar is available in various sizes and formats, including single bars, multi-packs, and sharing bags.

Marketing and Advertising

The Milky Bar is perhaps best known for its advertising mascot, the Milkybar Kid, a blond, spectacle-wearing child dressed as a cowboy. The Milkybar Kid has been a part of the brand's advertising campaigns since 1961, and the character's catchphrase, "The Milky Bars are on me!", is widely recognized in the UK and other countries where the product is sold.

Global Availability

While the Milky Bar originated in the UK, it is now available in many countries around the world, including Australia, New Zealand, India, Ireland, and South Africa. However, the product's name and packaging may vary depending on the region.

See Also

• White Chocolate
• Nestlé
• Rowntree's
• Milkybar Kid