Milkybar

Milkybar is a white chocolate confection that is produced by Nestlé. First introduced in the United Kingdom in 1936, it has since become a popular treat in numerous countries around the world.

History

The Milkybar was first launched in the UK in 1936. The product was developed as a white chocolate variant of the existing chocolate products offered by Nestlé. The brand has since expanded its range to include a variety of products, including Milkybar Buttons and Milkybar Mix Ups.

Product Description

Milkybar is made primarily from sugar, whole milk powder, cocoa butter, vegetable fats, and emulsifiers. The product is known for its creamy, sweet taste and smooth texture. The standard Milkybar is available in both single bars and multipacks, while other products in the range, such as Milkybar Buttons, are sold in bags.

Marketing

The Milkybar brand is perhaps best known for its advertising, which features the Milkybar Kid, a blond, spectacle-wearing child who is "strong and tough" and only the best is good enough for him. The Milkybar Kid has been a staple of the brand's advertising since 1961.

Varieties

Over the years, Nestlé has introduced several variations of the Milkybar, including:

• Milkybar Buttons: Small, round pieces of white chocolate.
• Milkybar Mix Ups: A mix of white chocolate and milk chocolate buttons.
• Milkybar Giant Buttons: A larger version of the Milkybar Buttons.
• Milkybar Mini Eggs: A seasonal product available around Easter, these are small, egg-shaped pieces of white chocolate.

See Also

• White Chocolate
• Nestlé
• Milkybar Kid