Montana Meth Project

Montana Meth Project is a large-scale prevention program aimed at reducing meth use through public service messaging, education, and community outreach. Sponsored by the Siebel Foundation, the project uses a range of advertising and marketing strategies to educate the public about the dangers of methamphetamine use.

History

The Montana Meth Project was launched in 2005 by businessman Thomas Siebel. The project was initially funded by the Siebel Foundation, a non-profit entity established by Siebel. The project's approach is based on a research program that includes regular surveys and focus groups.

Approach

The Montana Meth Project's approach is to use mass media campaigns to educate Montana residents about the dangers of methamphetamine use. The project's campaigns are designed to be hard-hitting and realistic, with the aim of showing the physical and mental health effects of meth use, as well as the social consequences.

Impact

Since its inception, the Montana Meth Project has been credited with significant reductions in meth use in Montana. According to the Montana Attorney General, meth-related crime decreased by 62% between 2005 and 2007. In addition, a 2008 report by the Montana Department of Public Health and Human Services found that meth use among Montana teens had decreased by 45% since the project's launch.

Criticism

Despite its successes, the Montana Meth Project has also faced criticism. Some critics argue that the project's advertising campaigns are too graphic and may not be effective at preventing meth use. Others have questioned the project's use of statistics, suggesting that the decreases in meth use and related crime may be due to other factors.

See also

• Methamphetamine
• Drug education
• Prevention science
• Siebel Foundation