More (cigarette)

More cigarettes logo

More

Product type	Cigarette
Owner	R.J. Reynolds Tobacco Company
Produced by	R.J. Reynolds Tobacco Company
Country	United States
Introduced	1975
Markets	United States, Europe
Previous owners	Brown & Williamson

More is a brand of cigarettes currently owned and manufactured by the R.J. Reynolds Tobacco Company. The brand was introduced in 1975 by Brown & Williamson, which was later acquired by R.J. Reynolds Tobacco Company.

History

More cigarettes were introduced to the market in 1975 as a longer, slimmer alternative to traditional cigarettes. The brand was initially marketed towards women, with the slogan "The Longer, Slimmer Cigarette." The distinctive brown color of the cigarette paper and the longer length made More stand out from other brands available at the time.

Varieties

More cigarettes are available in several varieties, including:

• More Full Flavor
• More Menthol
• More Lights

Marketing and Popularity

The marketing of More cigarettes has evolved over the years. Initially targeted at women, the brand has since broadened its appeal to a wider audience. The unique design and packaging have contributed to its continued presence in the market.

Controversies

As with many cigarette brands, More has been involved in various controversies related to health and tobacco advertising regulations. The brand has faced criticism for its marketing strategies and the health risks associated with smoking.

See also

• List of cigarette brands
• R.J. Reynolds Tobacco Company
• Brown & Williamson
• Tobacco smoking