NFL Properties

NFL Properties LLC

Company type	Subsidiary
Industry	Sports, Licensing
Founded	1963
Area served	Worldwide
Products	Merchandising, licensing
Parent	NFL

NFL Properties LLC, commonly known as NFL Properties, is the merchandising and licensing arm of the National Football League (NFL). Established in 1963, the company is responsible for the league's merchandising, licensing agreements, and the marketing of the NFL's trademarks and logos.

History

NFL Properties was established to handle the licensing of NFL trademarks and logos, following the realization of the potential market for NFL-branded merchandise. This move was aimed at centralizing the efforts to enhance and protect the NFL brand, ensuring consistency and quality across products and services.

Operations

The primary function of NFL Properties is to license the NFL trademarks to various manufacturers and retailers, allowing them to produce and sell NFL-themed merchandise. This includes apparel, electronic games, and collectibles. NFL Properties ensures that all products adhere to certain quality and uniformity standards, protecting the league's brand integrity.

Impact on the NFL

The establishment of NFL Properties has significantly contributed to the commercial success of the NFL. By controlling the licensing and merchandising, the NFL has been able to generate substantial revenue, which is shared among the teams. This revenue helps in maintaining the competitive balance among the teams and contributes to the overall growth of the league.

Challenges

Despite its success, NFL Properties faces challenges such as counterfeit merchandise, which not only affects revenue but also damages the brand's reputation. The company actively combats counterfeiting through legal channels and educational campaigns to inform consumers about genuine products.

See also

• Sports marketing
• Brand management
• Intellectual property