Natural Products Association

Natural Products Association Logo

Natural Products Association (NPA) is the oldest and largest non-profit organization representing the interests of manufacturers and retailers of the natural products industry, which includes foods, dietary supplements, and health/beauty aids. Founded in 1936, NPA advocates for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products.

History

The Natural Products Association was originally established as the National Nutritional Foods Association (NNFA) in 1936. Its founding was in response to the early 20th century's public demand for legislation that would allow consumers access to natural, healthful foods. Over the decades, the organization has been at the forefront of advocating for natural products and has played a pivotal role in significant legislative reforms, including the passage of the Dietary Supplement Health and Education Act (DSHEA) of 1994. In 2006, the NNFA rebranded itself as the Natural Products Association to more accurately reflect its broadened focus beyond nutritional foods to include a wide array of natural products.

Mission and Activities

The mission of the NPA is to advocate for the rights of consumers to have access to products that will help them achieve better health and wellness, and to support the needs of retailers and suppliers in the natural products industry. The association engages in education, certification, and political advocacy to achieve its goals. It offers Good Manufacturing Practice (GMP) certification for dietary supplements, ensuring that products are produced consistently and meet quality standards. The NPA also hosts trade shows, educational seminars, and networking events for industry professionals.

Legislative Advocacy

One of the key activities of the NPA is legislative advocacy. The association works to influence public policy in favor of the natural products industry. It monitors federal and state legislation, mobilizes members to act on critical issues, and works with regulatory agencies to ensure that laws and regulations are fair and do not unnecessarily burden the natural products industry. The NPA played a significant role in the passage of the DSHEA, which established a new framework for FDA regulation of dietary supplements.

Certification Programs

The NPA offers certification programs for natural products and dietary supplements. The NPA Natural Seal is one of the first programs of its kind, certifying products that meet strict standards for natural ingredients, safety, responsibility, and sustainability. The GMP certification ensures that products are produced in a consistent manner and meet quality standards.

Challenges and Controversies

The natural products industry faces ongoing challenges, including regulatory issues, the need for scientific research to support health claims, and competition from synthetic alternatives. The NPA has been involved in controversies related to the regulation and safety of dietary supplements and natural products. Critics argue that more stringent regulation is needed to ensure product safety and efficacy, while the NPA and its members advocate for the right to access natural health products and for regulations that support the industry's growth while ensuring consumer safety.

Conclusion

The Natural Products Association plays a crucial role in supporting the natural products industry and advocating for the rights of consumers and businesses. Through its certification programs, legislative advocacy, and educational initiatives, the NPA works to ensure that natural products remain a vital and accessible option for health and wellness.