Nexcite

Introduction

Nexcite is a Swedish herbal energy drink that was first introduced in the market in 1996. It was originally marketed as an aphrodisiac under the name Niagara, but was later rebranded as Nexcite. The drink is known for its distinctive blue color and unique blend of herbs.

History

The Nexcite brand was launched by the Swedish company Nexcite AB. The company was founded by three friends who were inspired by the success of other energy drinks in the market. They decided to create a unique product that would stand out from the competition. The result was a blue, herbal energy drink that was initially marketed as an aphrodisiac.

Ingredients

Nexcite contains a blend of herbs and other ingredients that are believed to have energizing effects. These include Damiana, Mate, Schizandra, and Guarana. The drink also contains caffeine, sugar, and other common energy drink ingredients.

Marketing and Distribution

Nexcite is marketed as a premium energy drink. The brand uses a variety of marketing strategies to promote its products, including sponsorship of sports events and music festivals. The drink is distributed in over 30 countries worldwide, including the United States, Canada, and several European countries.

Reception

Nexcite has received mixed reviews from consumers. Some people enjoy the unique taste and energizing effects of the drink, while others find it too sweet or not effective as an energy booster. Despite these mixed reviews, the brand has managed to maintain a loyal customer base and continues to expand its market presence.

Conclusion

Nexcite is a unique player in the energy drink market. With its distinctive blue color, herbal ingredients, and premium branding, it offers a different option for consumers looking for an energy boost. Despite facing competition from larger, more established brands, Nexcite continues to carve out a niche for itself in the global energy drink market.

See Also

• Energy Drink
• Nexcite AB
• Damiana
• Mate
• Schizandra
• Guarana