Nexxus

Nexxus is a brand primarily known for its range of hair care products, including shampoos, conditioners, and treatments designed for various hair types. The brand is part of the Unilever portfolio, which is a global company with a wide array of personal care brands.

History

The Nexxus brand was founded in 1979 by Jheri Redding, an American hairdresser who was also a chemist. Redding's contributions to hair care include the creation of the modern conditioner, pH balanced shampoos, and the use of proteins in hair products. Nexxus emerged with a focus on salon-quality hair products that are accessible for home use, emphasizing the importance of ingredients that help maintain and restore health to hair.

Product Range

Nexxus products are tailored to address specific hair needs and types. The product lines include solutions for damaged hair, color-treated hair, and products that aim to add volume or smoothness. Some of the popular product lines include:

• Nexxus Therappe and Humectress: A shampoo and conditioner duo designed for ultimate moisture.
• Nexxus Keraphix: Formulated for severely damaged hair, this line uses keratin protein and black rice extract.
• Nexxus Color Assure: Specifically formulated for color-treated hair to extend color vibrancy.

Ingredients and Technology

Nexxus emphasizes the use of scientific advancements and high-quality ingredients in their products. Proteins, such as keratin, elastin, and collagen, are commonly used in their formulations. The brand often highlights its use of Caviar Complex and other premium ingredients that are believed to provide superior nourishment to hair.

Marketing and Distribution

Nexxus products are marketed through various channels. Initially focused on distribution through professional salons, the brand has expanded its availability to include drugstores, supermarkets, and online platforms. The marketing strategies often involve endorsements from hairstylists and beauty influencers, emphasizing the professional-grade quality of the products.

Reception and Impact

Nexxus has established a reputation for providing high-quality hair care products that are accessible to a broad audience. It is often featured in beauty magazines and online beauty platforms, receiving positive reviews for its effectiveness in improving hair health and appearance.

See Also

• Hair care
• Unilever
• Protein treatments

Nexxus Resources
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