Old El Paso

Old El Paso

Logo for Old El Paso, October 2014

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. The brand is known for its range of products that include taco kits, salsa, tortillas, and other Mexican-style food items. Old El Paso products are widely available in supermarkets and are popular for home cooking.

History

Old El Paso was established in 1938 in El Paso, Texas, and has since grown to become a leading brand in the Tex-Mex food category. The brand was acquired by General Mills in 1995, which helped expand its reach globally. Old El Paso products are now sold in over 20 countries worldwide.

Products

Old El Paso offers a variety of products that cater to different tastes and preferences. Some of the popular product categories include:

• Taco Kits: These kits typically include taco shells, seasoning mix, and salsa, allowing consumers to easily prepare tacos at home.
• Tortillas: Available in different sizes and types, such as flour tortillas and corn tortillas.
• Salsas and Dips: A range of salsas, including mild, medium, and hot varieties, as well as cheese dips and guacamole.
• Seasoning Mixes: Spice blends for tacos, fajitas, and other Mexican dishes.

Marketing

Old El Paso has employed various marketing strategies to promote its products, including television commercials, online advertising, and in-store promotions. The brand often emphasizes the ease and convenience of preparing Tex-Mex meals at home using its products.

Cultural Impact

Old El Paso has played a significant role in popularizing Tex-Mex cuisine outside of the United States. Its products have introduced many consumers to the flavors and ingredients typical of Mexican and Tex-Mex cooking. The brand's advertising campaigns often highlight the fun and social aspects of sharing a meal with family and friends.

Related Pages

• Tex-Mex cuisine
• General Mills
• Taco
• Salsa (sauce)
• Tortilla