Orson Welles Paul Masson advertisements

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Orson Welles Paul Masson advertisements

The Orson Welles Paul Masson advertisements are a series of television commercials that aired in the late 1970s and early 1980s, featuring the renowned actor and filmmaker Orson Welles. These advertisements were created to promote the Paul Masson brand of California wines.

Background

Orson Welles was a highly influential figure in the world of film and theater, best known for his work on the classic film Citizen Kane. In the late 1970s, Welles was approached by the Paul Masson Winery to be the spokesperson for their wines. The advertisements became famous for Welles' distinctive voice and memorable delivery.

The Advertisements

The most famous of the Orson Welles Paul Masson advertisements is the "We will sell no wine before its time" commercial. In this advertisement, Welles is seen sitting at a table, enjoying a glass of wine, and delivering the now-iconic line. The commercials were known for their sophisticated and elegant tone, which was intended to convey the quality and prestige of the Paul Masson brand.

Notable Commercials

• "We will sell no wine before its time" - This is the most well-known advertisement, featuring Welles' famous line.
• "Paul Masson Chablis" - In this commercial, Welles promotes the Paul Masson Chablis wine, emphasizing its quality and taste.
• "Paul Masson Champagne" - Welles highlights the Paul Masson Champagne, describing its excellence and refinement.

Impact and Legacy

The Orson Welles Paul Masson advertisements have left a lasting impact on popular culture. Welles' distinctive delivery and the memorable tagline have been parodied and referenced in various forms of media. The commercials are often cited as examples of effective advertising and have contributed to the enduring legacy of both Orson Welles and the Paul Masson brand.

Controversy

One of the commercials became infamous due to an outtake in which Welles appeared to be inebriated while filming. This outtake was never intended for public release but has since become widely circulated on the internet, adding to the notoriety of the advertisements.

See Also

• Orson Welles
• Paul Masson
• Citizen Kane
• Television advertisement
• Wine advertising