Oscar Mayer

American meat and cold cut production company

Oscar Mayer is an American meat and cold cut production company, known for its hot dogs, bologna, bacon, and Lunchables products. The company is a subsidiary of Kraft Heinz, a global food and beverage conglomerate.

History

Oscar Mayer logo 2021

Oscar Mayer was founded in 1883 by Oscar F. Mayer, a German immigrant, in Chicago, Illinois. The company initially focused on producing sausages and other meat products, catering to the large German immigrant population in the area. Over time, Oscar Mayer expanded its product line and distribution network, becoming a household name in the United States.

In 1919, the company introduced its first branded product, the "Oscar Mayer Wieners," which quickly became popular. The brand's commitment to quality and innovation helped it grow rapidly throughout the 20th century.

Acquisition by General Foods

In 1981, Oscar Mayer was acquired by General Foods Corporation, which was later merged with Kraft Foods Inc. in 1989. This acquisition allowed Oscar Mayer to expand its reach and product offerings, benefiting from Kraft's extensive distribution network and marketing expertise.

Merger with Heinz

In 2015, Kraft Foods Group merged with H.J. Heinz Company, forming the Kraft Heinz Company. This merger brought together two of the largest food companies in the world, further solidifying Oscar Mayer's position in the market.

Products

Oscar Mayer is renowned for its wide range of meat products, including hot dogs, bacon, and cold cuts. The company is also known for its innovative packaging and marketing strategies, such as the introduction of resealable packaging and the "Keep It Oscar" campaign.

Hot Dogs

Oscar Mayer's hot dogs are among the most popular in the United States. The brand offers a variety of options, including classic beef, turkey, and chicken hot dogs, as well as healthier alternatives like the "Selects" line, which features no artificial preservatives.

Bologna

Oscar Mayer bologna is another staple product, available in various flavors and styles. The brand's bologna is known for its consistent quality and taste, making it a favorite for sandwiches and snacks.

Bacon

Oscar Mayer bacon is a key product in the company's lineup, offering a range of options from classic to thick-cut and lower sodium varieties. The brand's bacon is celebrated for its flavor and quality, often used in breakfast dishes and recipes.

Lunchables

Introduced in 1988, Lunchables revolutionized the way parents packed lunches for their children. These pre-packaged meals include a variety of options, such as crackers, cheese, and meats, providing a convenient and fun meal solution.

Marketing and Advertising

Wienermobile

Oscar Mayer is famous for its creative marketing campaigns, including the iconic Wienermobile, a vehicle shaped like a hot dog on a bun. The Wienermobile has been a part of the brand's advertising strategy since 1936, serving as a mobile ambassador for the company and appearing at events across the country.

The brand is also known for its catchy jingles, such as the "I Wish I Were an Oscar Mayer Wiener" song, which has become a part of American pop culture.

Related pages

• Kraft Heinz
• Lunchables
• Wienermobile