POM Wonderful

POM Wonderful[edit | edit source]

POM Wonderful is a private company that is primarily known for producing pomegranate based products. The company was founded in 2002 and is currently based in Los Angeles, California. POM Wonderful's product line includes pomegranate juices, teas, and supplements.

History[edit | edit source]

POM Wonderful was established by the Resnicks, a couple who owns the holding company Roll Global. They started the company after purchasing a large pomegranate orchard and realizing the potential health benefits of the fruit. The company's name, POM, is an acronym for "Product of the Month".

Products[edit | edit source]

POM Wonderful's main product is its 100% Pomegranate Juice, which is made from the juice of whole-pressed pomegranates. The company also produces POM Tea, a line of ready-to-drink teas made with pomegranate juice, and POMx, a line of pomegranate-based dietary supplements.

Marketing and Advertising[edit | edit source]

POM Wonderful is known for its distinctive marketing and advertising strategies. The company's products are often marketed with a focus on the health benefits of pomegranates. POM Wonderful's advertising campaigns have included television commercials, print ads, and online marketing efforts.

Controversies[edit | edit source]

POM Wonderful has faced several controversies related to its marketing claims. The company has been involved in legal disputes with the Federal Trade Commission (FTC) over its health claims about pomegranates and pomegranate juice. In 2010, the FTC filed a complaint against POM Wonderful for making false and unsubstantiated claims about the health benefits of its products.

References[edit | edit source]

POM Wonderful Official Website
Federal Trade Commission vs POM Wonderful Case

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