Patch Media

Patch Media

Patch Media is a local news and information platform that operates a network of hyperlocal news websites in the United States. It was founded in 2007 by Tim Armstrong, Warren Webster, and Jon Brod. Patch Media aims to provide community-specific news and information to small towns and neighborhoods, focusing on local events, government, schools, and businesses.

History

Patch Media was launched in 2007 by Tim Armstrong, who was then an executive at Google. The idea was to create a network of local news websites that would serve communities with populations under 100,000. In 2009, Patch was acquired by AOL, and Armstrong became the CEO of AOL. Under AOL, Patch expanded rapidly, launching hundreds of sites across the United States.

In 2014, Patch was sold to Hale Global, a private investment firm, which restructured the company and focused on profitability. Since then, Patch has continued to operate independently, providing local news coverage to over 1,200 communities.

Business Model

Patch Media operates on a hyperlocal model, meaning it focuses on news and events specific to individual communities. The company employs local editors and reporters who are responsible for covering news in their assigned areas. Patch generates revenue primarily through advertising, offering local businesses the opportunity to reach their target audiences through display ads, sponsored content, and other marketing solutions.

Editorial Approach

Patch Media's editorial approach emphasizes community engagement and user-generated content. Local editors are encouraged to interact with community members, attend local events, and report on issues that matter to residents. Patch also allows users to contribute content, such as event listings, announcements, and opinion pieces, fostering a sense of community involvement.

Technology and Innovation

Patch Media utilizes a proprietary content management system (CMS) that allows for efficient publishing and management of local news content. The platform is designed to be user-friendly for both editors and contributors, enabling quick updates and real-time news delivery. Patch also leverages social media and email newsletters to distribute content and engage with audiences.

Challenges and Criticisms

Patch Media has faced several challenges, including financial difficulties and competition from other local news outlets. Critics have pointed out that the rapid expansion under AOL led to inconsistent quality across different Patch sites. Additionally, the reliance on advertising revenue has been a challenge in the changing digital media landscape.

Future Outlook

Despite these challenges, Patch Media continues to adapt and evolve. The company has focused on building strong relationships with local communities and improving the quality of its content. As local news becomes increasingly important in the digital age, Patch aims to be a leading source of hyperlocal journalism.

Also see

• Local news
• Hyperlocal journalism
• Digital media
• AOL
• Tim Armstrong (executive)