Pattison's whisky

Pattison's Whisky is a historic Scotch whisky brand that originated in Scotland during the late 19th century. The brand was established by the Pattison brothers, Robert Pattison and Walter Pattison, who were known for their innovative marketing strategies and extravagant lifestyle. Despite its initial success, the company went bankrupt in 1898, a event known as the Pattison Crash, which had a significant impact on the Scotch whisky industry.

History

Pattison's Whisky was established in 1887 in Edinburgh, Scotland by the Pattison brothers. The brothers initially started their business as egg merchants before venturing into the whisky blending business. Their company, Pattison, Elder & Co., quickly gained popularity due to their aggressive marketing strategies, which included the use of live penguins in their advertisements.

In the late 1890s, the company expanded rapidly, acquiring several distilleries including Glenfarclas and Aultmore. However, the company's rapid expansion, coupled with the brothers' extravagant lifestyle and fraudulent business practices, led to the company's bankruptcy in 1898. This event, known as the Pattison Crash, resulted in a crisis in the Scotch whisky industry, leading to the closure of several distilleries.

Pattison Crash

The Pattison Crash was a significant event in the history of the Scotch whisky industry. The crash was a result of the Pattison brothers' fraudulent business practices, which included the overproduction of whisky and the manipulation of whisky stocks. The crash led to a loss of confidence in the whisky industry, resulting in a decline in whisky prices and the closure of several distilleries.

Legacy

Despite the company's bankruptcy, Pattison's Whisky left a lasting impact on the Scotch whisky industry. The brand is often credited for popularizing Scotch whisky and introducing innovative marketing strategies. The Pattison Crash also led to significant changes in the whisky industry, including stricter regulations and the consolidation of several distilleries.

See also

• History of whisky
• Scotch whisky
• Whisky distillation