Peace Iced Tea
American brand of iced tea
Peace Iced Tea is a brand of iced tea products distributed by The Coca-Cola Company. Known for its distinctive packaging and variety of flavors, Peace Iced Tea has become a popular choice among consumers seeking a refreshing beverage with a unique aesthetic appeal.
History[edit | edit source]
Peace Iced Tea was introduced in 2009 by the Hansen Natural Corporation, which is now known as Monster Beverage Corporation. The brand was created to offer a natural, flavorful alternative to traditional iced teas, with a focus on peace and positivity. In 2011, the brand was acquired by The Coca-Cola Company, which expanded its distribution and marketing efforts.
Product Line[edit | edit source]
Peace Iced Tea offers a variety of flavors, each with its own unique blend of ingredients. The flavors are often inspired by popular fruit combinations and are designed to appeal to a wide range of taste preferences. Some of the popular flavors include:
- Caddy Shack: A blend of iced tea and lemonade, reminiscent of the classic Arnold Palmer.
- Razzleberry: A sweet and tangy combination of raspberry and iced tea.
- Green Tea: A refreshing option made with natural green tea leaves.
- Sno-Berry: A unique blend featuring blueberry and other berry flavors.
Packaging[edit | edit source]
One of the most distinctive features of Peace Iced Tea is its packaging. The cans are adorned with vibrant, colorful artwork that often includes peace symbols, artistic designs, and messages promoting peace and harmony. This artistic approach to packaging has helped the brand stand out on store shelves and appeal to a younger, more socially conscious audience.
Marketing and Branding[edit | edit source]
Peace Iced Tea's marketing strategy focuses on themes of peace, love, and community. The brand often engages with its audience through social media campaigns and partnerships with artists and musicians who embody its core values. This approach has helped Peace Iced Tea build a loyal following among consumers who appreciate both the product and the message it represents.
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