Pears (soap)

British brand of soap

Pears soap logo

Pears is a brand of soap first produced and sold in 1807 by Andrew Pears at a factory just off Oxford Street in London, England. It was the world's first mass-market transparent soap. The brand is now owned by Unilever.

History

The origins of Pears soap date back to the early 19th century when Andrew Pears, a barber from Cornwall, moved to London and opened a barber's shop in Soho. He noticed that the harsh soaps of the time were damaging to the skin and sought to create a gentler alternative. In 1807, he developed a transparent soap that was both mild and effective, using a process that involved the removal of impurities and the addition of glycerine.

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Bubbles by John Everett Millais

Pears soap gained popularity for its purity and transparency, and it was marketed as a luxury product. The soap's distinctive appearance and pleasant fragrance made it a favorite among the upper classes. In 1835, Andrew Pears' grandson, Francis Pears, joined the business, and the company expanded its operations.

Advertising and Marketing

Pears soap is renowned for its innovative advertising campaigns. In the late 19th century, the company commissioned the famous painting "Bubbles" by John Everett Millais, which became an iconic image associated with the brand. The painting features a young boy blowing bubbles, symbolizing the purity and innocence of Pears soap.

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Furniss Soap advertisement

The brand also employed the talents of illustrator George du Maurier and humorist Linley Sambourne to create memorable advertisements. These campaigns helped establish Pears as a household name and contributed to its enduring legacy.

Manufacturing Process

Pears soap is made using a unique process that involves the slow cooling of the soap mixture, which allows impurities to settle and be removed. This process results in a transparent soap that is gentle on the skin. The addition of glycerine helps to moisturize and protect the skin, making Pears soap suitable for all skin types.

Pears soap bar

The soap is traditionally amber-colored, although variations in color have been produced over the years. The distinctive oval shape and embossed logo are trademarks of the brand.

Cultural Impact

Pears soap has had a significant cultural impact, particularly in the United Kingdom. It has been referenced in literature and art, and its advertisements are considered classic examples of Victorian marketing. The brand's association with purity and quality has made it a symbol of British heritage.

Modern Developments

Today, Pears soap is manufactured by Unilever and is available worldwide. The brand has expanded its product line to include various skincare products, but the original transparent soap remains its flagship product. Despite changes in ownership and manufacturing processes, Pears soap continues to be celebrated for its gentle formula and iconic status.

Pears 1884 advertisement

Related Pages

• Unilever
• Soap
• John Everett Millais
• Victorian era